Analysis of Logo's

Analysis of Logo's

Our Logo

Looking at the Music Video for Audience Research

Lyrics to Audience

Analysing the Lyrics of the Song for Audience Research

The lyrics to ‘Tears Dry On Their Own’ tells the story of a young woman regretting her trust in a man, but almost searching through each moment of their relationship trying to identify what went wrong and why it ended. The video reinforces this message. She is shown sitting in a messy motel room in a number of shots that cut back and fourth between that and the primary shot of her walking the streets of an urban city. At the end of the video, when the singer walks through the door of the motel links to the two shots used previously. It allows the story to piece together. The story of a relationship ending is relatable to young audiences. Mainly male and female audiences over the age of 16 to around mid 20's; the story is appealing to this particular audience.

Lyrics to 'Tears Dry On Their Own'

"Tears Dry On Their Own"

All I can ever be to you,
Is a darkness that we knew,
And this regret I've got accustomed to,
Once it was so right,
When we were at our high,
Waiting for you in the hotel at night,
I knew I hadn't met my match,
But every moment we could snatch,
I don't know why I got so attached,
It's my responsibility,
And you don't owe nothing to me,
But to walk away I have no capacity

[Chorus:]
He walks away,
The sun goes down,
He takes the day but I'm grown,
And in your way, in this blue shade,
My tears dry on their own,

I don't understand,
Why do I stress A man,
When there's so many bigger things at hand,
We could a never had it all,
We had to hit a wall,
So this is inevitable withdrawal,
Even if I stop wanting you,
A Perspective pushes true,
I'll be some next man's other woman soon,

I shouldn't play myself again,
I should just be my own best friend,
Not fuck myself in the head with stupid men,

[Chorus]

So we are history,
Your shadow covers me
The sky above ablaze,

[Chorus]

I wish I could say no regrets,
And no emotional debts,
Cause as we kiss goodbye the sun sets
So we are history,
The shadow covers me,
The sky above ablaze that lonley lovers see,

[Chorus]

[x2:]
He walks away,
The sun goes down,
He takes the day but I'm grown,
And in your way,
In this deep shade
My tears dry

Things to do

I have a number of tasks I wish to complete. However i am unable to do so, until i am back at school with its resources. These tasks are:

- Scanning in my mind map of narrative ideas for the music video
- Scanning in pictures from the media books, of shot types i like and am considering using within the video (Annotation)
- Take pictures of jess in these shop types
- Compare these pictures to those from book
- Place my time plan on my blog
- Perhaps use a voki character for my audience research
- Look at fonts of album covers
- Look at album covers and posters in preparation for the advertising aspect of the project
- Upload contact sheets of images

Tears Dry On Their Own- Amy Winehouse

Song Choice

I and my partner Jessica Alecci had to consider what song we would choose as our final song in which we would make the music video for. Whilst considering this, we had to remember to consider what we had available too us. Whether that was locations, costumes, actors, filming equipment and props. We needed to choose a song from a genre that we would fully be able to re-create and include the typical connotations of that particular genre.
We wanted to choose a genre we were both interested in, as we felt that by doing this we would have a greater understanding of what the traditional conventions of the genre would be and therefore would find it easier to create a music video of this genre. As a result of this decision we chose the genre 'Indie Jazz'. It's a genre I and Jess are both interested in. We then had to narrow this down to one particular song. We looked at a range of artists and their songs, and considered what jess, as the artist, would be most comfortable performing, what we would be able to re-create regarding what we have available to us and also what we could create creative performance and narratives shots too. We chose the song 'Tears Dry On Their Own' by Amy Winehouse. I'm really pleased with this decision. Jess is equally pleased with the outcome, and had previously known the song before choosing and therefore knows the lyrics of the song which will be very beneficial to us when it comes to filming the song.

JS RECORDS

We decided to name our production company 'JS RECORDS'. This would be the company that would create the music video and its promotion, with that including a cover for its release on CD and also a magazine advertisement for that CD.

We created a Facebook page and also a blogger page in which to receive feedback from audiences.

We decided to include Jess’s name within the link as that way audiences would be able to specifically read about and updates regarding this particular artist. As we intend to use Jess’s actual name as the name of the artist we create as we feel that artists within the genre we are working in, use their own names within the music business rather than stage names.

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