We decided to choose the genre 'indie pop' to base our music video on. We looked in to a number of other possible genres; however we were quite keen on this one from the very beginning.
Both myself and my partner jess had chosen this genre for our foundations portfolio's and individually were both very interested in this particular area of music outside of the course and therefore we both had a good level of understanding of the genre, and of the typical codes and conventions. As a result of this we believed that we would be able to capture the genre and reflect it to a much greater standard than we would have been able to do with others.
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