2. What have you learned from your audience feedback?

Upon completing our music video and our ancillary task we arranged a number of tasks in order to gain some feedback from our target audience.
By doing this it would allow us to see how successful our video had been or where, if we were to do the project again, the changes we would have made, looking back.
In order to gain the feedback we used social networking sites to have direct feedback from real people. We used sites such as Facebook and YouTube.

(You may follow the hyperlinks above in order to review any comments we had)

During the production stages of our music video, feedback was very crucial to us. We tried asking a number of people from our target audience to watch it at different stages of completion, to tell us what they thought about it; factors they liked, and didn't like. This was a great way for us, to always make sure we were making the music video appealing to our target audience.

We created a questionnaire as another source to find some answers from our target audience regarding what they would want from a music video. The questionnaire is below.
Media Survey

This allowed us to gain some extra knowledge on what our target audience wanted from a music video.
During this time we did recieve feedback suggesting that the music video, at the stage it was at, at the time, consisted of to many shots in to many different locations. They felt it was not very consistent, and caused the video not to flow nicely from one shot to the next. Therefore we worked on this, and removed some shots that we had only filmed from one angle. We then made sure we introduced all of the scenes we would be using early on in the video, and that we returned to those shots frequently.

Another piece of feedback we had was that some of the shots were not being cut in the right places. They felt that the shots were not cutting from one shot to the next on the right beat of the song. Therefore we looked at this, and made each shot cut on clear beats of the song, or particular words. This actually made the music video alot better, as the cuts became alot more effective.

At the end of our practical work, our responses were very positive. Everyone enjoyed watching the music video and really liked the ancillary task pieces. Many of the comments talked about how they felt the  ancillary pieces looked realistic and believable and that the music video was really enjoyable to watch.