The image above is a still from a Katy Perry music video, and as you can see, the colours of her clothes and her locations are very natural. This is in great contrast her to album covers.
As you can see from this image, unusual props are used, such as the brightly coloured wig. There are a lot of effects and bright coloured used which is highly different from the music video.
This is quite similar to ours. Our ancillary tasks all consist of lots of bright colours and computerised effects where as our music video is more natural and realistic. Therefore I do feel our work works well together in relation to similar products of our chosen genre
We tried to keep a theme among both the ancillary task and the music video, so that they would relate and work well together. We did this through a number of ways. Firstly, as a lot of the music video was filmed within the studio, we tried to continue this by taking the ancillary task images in there also. We wanted to keep a professional, clean-cut look and we felt we could do this by keeping the same location, where we would be surrounded by high quality media equipment.
We also tried to make sure, that Jess was wearing similar style outfits in both ancillary task and the music video. We did not use the same outfit, but we did try to keep to the same colours tones and styles of clothing. We did this so that the costume would be recognisable to an audience and would also reflect the genre we were trying to portray as well as appealing to our target audience.
Secondly, we tried to reflect the same upbeat way that Katy Perry has. The song we chose is very upbeat and happy, and so we tried to keep that within the video by using quick cuts to keep to the beat and showing Jess and the actor smiling throughout. We also showed this through the happy narrative of two people falling in love. To try to adapt this to our ancillary tasks we used bright and bold colours to reflect the same feeling.
I do feel we really made a good attempt to make the ancillary tasks and the main product work together well, as I do feel that we have partially succeeded in this, i do feel we could have made them link together more. However when i consider Katy Perry's album covers and advertisements in comparison to her actual music video, this is actually quite common. Katy Perry’s album artwork, inserts and advertisements, are all very bold. They all consist of lots of bold colours, and styles of fonts, and usually consist of unusual props such as bright coloured wigs. This is in contrast to her music videos where they are much more realistic and feel more natural.
The Indie Pop genre focuses alot around people being very happy, positive, original and unique. This is something we really wanted to reflect. Therefore when we were creating our 'artist'; 'Jessie J'. We wanted to portray an image to an audience that really reflected those factors.
To do this we tried to make sure Jess was always smiling when filming and performing. We wanted her always look very happy and positive. We also tried to do this by having Jess really enjoying her performance, by dancing slightly as she sang. We did this in order to reflect a very happy upbeat feeling and type of person.
We did try to include the 'unique' and 'original' factors, however we actually found this quite challenging. At first we had tried to show this by using lot's of people in the background, whilst Jess was singing, to try to show her, as if she didn't mind any of the people around her and was just focused on herself and her own person. However we struggled finding large numbers of people to do this. Secondly, we tried to do this through bold costume choices, and we came to find we had a lack of clothes that would reflect this well enough, eg brightly coloured tops est.
No comments:
Post a Comment